TOTAL Property Group appointed by AW Holding Group as the exclusive selling agents for Jewel Private Residences

WORDS: Lee Gailer PHOTOGRAPHY Supplied

Luxury apartment marketing specialist TOTAL Property Group has been appointed by AW Holding Group as the exclusive selling agents for Jewel Private Residences at the iconic $1.5 billion beachfront precinct Jewel.

Jewel Private Residences is the most recently launched collection of luxurious apartments marketed by TOTAL Property Group, a dynamic team of specialists in prestige apartment marketing.

Jewel Private Residences is a premium collection of private apartment residences on absolute beachfront at the $1.5 billion, landmark three-tower hotel and residential precinct Jewel, incorporating the five-star hotel The Langham, Gold Coast.

Jewel developer AW Holding Group appointed TOTAL Property Group as the exclusive selling agent for Jewel Private Residences following months in due diligence to source the most capable team.

Under the direction of Managing Director Adrian Parsons, TOTAL Property Group diversifies from other property agents by focusing solely on the sales and marketing of premium residential projects that are meeting demand for luxurious, liveable spaces in prime locations.

TOTAL Property Group always assembles a dynamic team of leaders in their fields of prestige property marketing, drawing on a wealth of expertise from creative, PR and media specialist agencies.

“We are extremely proud to be appointed by AW Holding Group for the most iconic landmark development on the Gold Coast,” TOTAL Property Group Managing Director Adrian Parsons said.

“It is wonderful to be presenting the completed Jewel Private Residences to the market for the first time and our team is very excited about the opportunity this collection of apartments presents apartment buyers.

“These are brand-new, fully completed premium apartments on absolute beachfront – that’s an extremely rare opportunity for apartment buyer in today’s tight apartment market on the Gold Coast.

“Apartments in the Jewel Private Residences are unique in so many ways, from the iconic architecture of the building that translates to bespoke apartments with no two floorplans being exactly the same.

“The superior quality of these apartments need to be seen to be fully comprehended. From the spacious interiors with high ceilings letting in an abundance of natural light and the cleverly designed balconies that encapsulate the incredible views of the beach and ocean while protecting from the southeast winds.

“Jewel developer AW Holding Group made the right decision to wait until after they spent over $100 million to complete the hotel fit-out for The Langham, Gold Coast and the hotel had officially opened its doors. Prestige property buyers certainly now have a better understanding of the premium level of luxury and five-star amenities on offer to Jewel Private Residences.

“It’s not often that apartment buyers can take immediate ownership of a brand new designer apartment on absolute beachfront with access to five-star hotel facilities, that is available to move in right away.”

TOTAL Property Group is a sales and marketing agency that specialises exclusively in apartment project marketing, offering a complete service from concept design to settlement to assist in guiding a development towards meeting market demand to ultimately achieve a full sell-out.

TOTAL Property Group has grown from strength to strength over 22 years, becoming the leading specialist sales and marketing agent of premium developments, managing a diverse portfolio that is meeting demand from local and interstate apartment buyers of ultra-luxury apartments.

AW Holding Group Director of Sales and Marketing Yutao Li said the development team had a great deal of confidence in TOTAL Property Group.

“We were aware of the successful outcomes TOTAL Property Group has been accomplishing for many of Gold Coast’s most luxurious projects and felt Adrian and his team were the right fit for Jewel Private Residences,” Mr Li said.

“TOTAL Property Group has a deep understanding of the luxury apartment market, particularly on the Gold Coast, and this gives us a lot of confidence that Jewel Private Residences is in the right hands.

“AW Holding is delighted with TOTAL Property Group’s preparations for launching Jewel Private Residences to the market and we are thrilled apartment buyers are given a premium experience that fully represents Jewel’s premium brand. We look forward to working with TOTAL Property Group and the whole sales and marketing team to present the completed Jewel Private Residences to the market for the first time.”

TOTAL Property Group is managing over $2 Billion of high-end apartment developments across the Gold Coast and Brisbane and in 2021 handled over 4200 inquiries to achieve a full sell-out of the $231 million international five-star hotel branded residences Mondrian Private Residences, a 25-level tower of 84 prestigious hotel-serviced apartments including nine sky homes and 11 penthouses, with all contracts signed and deposits paid in less than six months of launching to the market.

In Brisbane, TOTAL Property Group has been integral in a number of high end development projects, including Argyle New Farm, The Boatyard Bulimba and Alouette Residences Newstead, achieving a full sell-out of apartments.

With offices in Brisbane, Gold Coast and Sydney, TOTAL Property Group provides the highest level of service to apartment buyers and works with the latest technologies to facilitate virtual tours between the agents on site and the buyers in the comfort of their own homes.

For information on TOTAL Property Group, visit or phone 1300 393 855.