It cannot have escaped your attention that we’re creating a new wave of beauty right now.
The 2021 spirit of inclusivity is greater than ever before. Social norms and notions of traditional ideals are being challenged and we are all pushing for more diverse and representative ranges and campaigns.
Going forward, beauty will be about enhancing and celebrating our individual characteristics and living in the moment, as opposed to striving for conventional standards of aesthetics.
Label.m has always championed hair as a tool for self-expression and our Keep It Real campaign carries on that tradition.
As for looking after your hair at home: Haircare advice with different products to use, which suit your hair type and the look you are going for, will be the key for easy mornings and looking fabulous.