Naia captures essence of beachside living


The essence of beachside living is about to find a new home in Mermaid Beach at Naia, a striking luxury apartment development poised to take shape in the exclusive suburb.


The spectacular $88 million Naia will be one of the first residential towers to rise at Mermaid Beach, which has emerged as the Gold Coast’s latest in-demand lifestyle suburb.

Naia is already resonating with buyers after securing $15 million in sales since it was released to the market in January. The strong early demand is expected to see a start to construction in the third quarter of 2018.

Naia is positioned in the heart of a small residential enclave bordering Broadbeach and Mermaid Beach, on the corner of Alexandra and Mermaid avenues. It offers residents easy access to all the amenities of the city amid the laid-back vibe of a beachside village.

Located only 400 metres from the beachfront and just a stroll to Pacific Fair Shopping Centre, light rail and The Star Gold Coast entertainment complex, Naia will be pitched at the city’s burgeoning cohort of end-user apartment buyers.

Marketing agent Steven Chen, executive director of The Agency, said Naia was a rare offering for the Mermaid Beach area due to the quality and value of the apartments.

“Contemporary apartment product is scarce in Mermaid Beach, and as one of the first high-rise towers in the area, Naia will deliver a luxurious seaside lifestyle at a very reasonable price point,” Mr Chen said.

“Naia launches to the market at a time when owner occupier buyers are dominating the city’s apartment sales.

“They are looking for spacious and centrally located product to downsize into, and Naia offers them that rare opportunity at Mermaid Beach which will be very difficult to replicate in the future because of the planning scheme. There are just very few opportunities for high-rise development in this suburb.”



Residents will enjoy oversized one, two and three-bedroom apartments all with parking featuring sophisticated interiors, ocean views and expansive outdoor entertainment areas, including a spectacular communal rooftop precinct with sweeping ocean and city views.

Designed by prominent Coast architects TVS, Naia’s 97 apartments will be wrapped in a stunning seaside-inspired design and will feature an exclusive rooftop residents’ lounge with a swimming pool.

With one-bedroom apartments priced from $362,000 with parking, Naia is also setting a benchmark for affordable luxury living so close to the beach. According to CoreLogic research for the December quarter of 2017, this entry-level price is well below the Mermaid Beach median of $425,000.

Two-bedroom apartments are priced from $567,000 and three-bedroom apartments from $1.434 million. Car parks accompany all one, two and three-bedroom configurations.



Eastview (Australia), which has a decade-long history of project delivery on the Gold Coast, is overseeing development of the 24-level project.

Naia is the latest in a string of landmark apartment towers for Eastview, which has completed $1 billion in work on the Gold Coast,  including The Wave, Vogue and Verve at Broadbeach, Sanbano Coolangatta, and the Ivory and Element buildings at Burleigh Heads.



The company currently is progressing the absolute beachfront tower Northcliffe Residences in Surfers Paradise, where almost 70 per cent of the 75 apartments have sold.

Eastview managing director Graham Goldman said Naia would set a new standard for high-rise apartment living in Mermaid Beach.



“Naia will blend sophisticated design and thoughtful interiors with an extraordinarily central location close to the beach, major shopping, entertainment, dining and public transport,” Mr Goldman said.

“It will epitomise everything people are looking for in a modern beachside apartment lifestyle.”

Naia was officially launched to the market by Councillor Paul Taylor and developer Mr Wei at a VIP event on 22 February. The event drew more than 
80 guests, with local agents also expressing great interest in the project.



For more details phone 1800 884 916, or visit