Introducing Prime by NOVAS

WORDS: Ocean Road Magazine PHOTOGRAPHY Supplied by NOVAS

 A reimagined 316-grade stainless-steel collection of tapware and doorware designed to withstand Australia’s harshest land and sea environments

Celebrating Novas’ 25th anniversary and Australians’ love for integrated indoor and outdoor lifestyles, Prime pays homage to our founding story, rooted in high-quality stainless steel architectural products that stand the test of time.

The composition of Prime’s 316 signature-grade stainless steel, predominantly recycled from reclaimed scrap and post-consumer waste, creates an ideal material to withstand the toughest environments.

Australian designed, for Australian conditions

Home to more than 50,000kms of coastline and over 10,000 beaches, Australia and its rugged landscape inform the design ethos and science of Prime.

Designed by award-winning Australian product designer and Novas Creative Director, Nicholas Johnston, it’s this organic connection to nature that inspired the durability of Prime which embodies a raw minimalist design marked by fine outlets contrasted with bolder, heavier architectural forms.

“Stainless steel is associated with utility. Its unique composition makes it highly durable in its raw form without any need for harmful coatings. We are moving towards more circular materials that are naturally sustainable, highly recyclable and energy efficient which is why we opted for this material in Prime, made to withstand Australia’s rugged landscapes and tumultuous weather conditions” says Novas Creative Director Nicholas Johnston

Created for indoor and outdoor Australian lifestyles

Increasingly we’re seeing home as a retreat with indoor and outdoor integration and natural materials palette. 316 Stainless Steel works perfectly aesthetically and functionally within these environments – allowing Prime to seamlessly integrate in various home décor styles and aesthetics.

A new benchmark in sustainable fittings and fixtures

Prime is fitted with energy-saving water cartridge technology, designed to minimise the amount of energy consumed during use to achieve the highest energy & water rating.

With a renewed focus on sustainable materials, stainless steel can be recycled an infinite number of times without any reduction in quality, ensuring low impact on the environment.

The accessible and responsive design of Prime can be carried across a range of fittings and fixtures including tapware, doorware, showers and other bathroom accessories, creating a visually and cohesive experience which Novas is renowned for. With three different finishes, including 316 Stainless Steel, Gun Metal PVD, and Satin Black PVD, Prime allows you to express your style without compromise.

Prime by Novas is exclusively available in QLD from Harvey Norman Commercial QLD – Visit: