Local buyers have gravitated to the first stage of Southport’s $2.3 billion Imperial Square,
attracted by the incredible value of the CBD’s new iconic destination precinct.
Of the $34 million in sales, more than 50 per cent are local buyers in a strong endorsement
of the value and location of the Gold Coast’s newest and most spectacular project.
The $155 million first stage, Regal Residences, has accelerated its construction program off
the back of a strong sales campaign. 53 of the 145 apartments have sold.
Azzura’s sales director Jason Paris said the strong sales were reflective of the demand for
new product in the city’s CBD hub.
“We’ve got buyers who work in the Health and Knowledge precinct at Griffith University and
the Gold Coast Hospital and they see the incredible opportunity to buy well in a central
location with work and lifestyle options all so close at hand,” said Mr Paris.
“We’ve seen a mix of first-home buyers and downsizers who see the incredible value in such
a central location.
“Regal Residences represents incredible value with apartments selling for an average of
$6000 per square metre which is a third of the selling price of some beachfront locations on
Regal Residences is the first stage in a stunning masterplan that will include 200 hotel suites
on the Imperial Square site, located on 1.34 hectares at 59-73 Meron Street in Southport.
Additional stages in the Imperial Square project include The Imperial Tower, a 108-storey
building set to become Australasia’s tallest building and Monarch Place, a spiral architectural
Buyers within the first stage will enjoy the amenities on offer across all buildings.
Stage 1 has been designed to set the standard for the master-planned Imperial Square
development that will include a range of commercial and business spaces upon completion,
rooftop bars, and luxury amenities such as a rooftop infinity pool, gymnasiums and spas, a
cinema and spectacular views to the ocean.
Local owner-occupier Justin Hans bought within Imperial Square and said the amenities on
offer in the central location sealed the deal as Southport emerges as an upcoming CBD
“I particularly loved the quality on offer within the apartments and the potential of the
development going forward, the developers have done a wonderful job,” said Mr Hans.
“The infrastructure in the suburb will increase and I saw this opportunity to get into the area
“The aspects I loved most was hands down the layout and the view. I loved how uniquely artistic it is and also the overall package of amenities is
definitely what drew me to Imperial Square.
“I loved the amenities on offer, particularly the rooftop pool and the gymnasium, everything
was exactly what I was looking for in my price range. The square metreage rate was much
more affordable compared to other suburbs and it completely sealed the deal for me.”
Azzura aims to create a landmark project where buyers want to live in a sustainable
environment that accentuates the magnificence of the Gold Coast as Southport is set to
become the beating heart of the city’s CBD.
Long-time Gold Coast local Im Reeding, who bought a 2-bedroom plus study and balcony
apartment at Regal Residences, said the booming Southport suburb was upcoming and
offered a range of connections to other locations.
“Honestly, the area really drew us in. Southport is super convenient and close to the
tramline, Griffith University and work,” said Miss Reeding.
“We loved the amenities and how convenient everything is, there are so many lifestyle
options so close to us so you couldn’t beat the location.”
Residents will also enjoy an Imperial Club membership, including a complimentary stay for a
week over five years for a friend or relative in the Regal Residences hotel. Membership
includes valet parking and discounted prices at bars and restaurants in the development.
“The Imperial Club was another huge plus and valet parking, you can’t beat it. Being in our
price range, we knew this was for us,” said Miss Reeding.
Azzura Investments is headed by company founder Robert Badalotti who has delivered an
impressive portfolio of award-winning projects since 1989 stretching from the northern Gold
Coast to Byron Bay in northern NSW. These projects comprise more than 2600 residential
dwellings, 24 commercial developments and six international resorts.
On the Gold Coast, Mr Badalotti has embarked on landmark developments that have
reshaped Australia’s premier holiday destination that have been embraced by locals and
For more information, visit https://www.imperialsquare.com.au