Highland goes for gold, announcing the opening of its sixth office
WORDS: Ocean Road Magazine Editorial Staff PHOTOGRAPHY Supplied
Highland, a leading Sydney real estate agency, is thrilled to announce its expansion into the vibrant Gold Coast market with the opening of its sixth office.
With an impressive portfolio of 50 projects spread across the East Coast of Australia and a diverse residential listings portfolio ranging from $500,000 to $140 million, Highland has established itself as a leader in the real estate industry.
The company’s extensive experience and depth in its sales teams, spanning from Double Bay to Cronulla and the Southern Highlands, position them advantageously as they expand their operations to the Gold Coast and the Northern Rivers.
This strategic expansion will allow Highland to better serve their clients in the region and is a direct testament to the company’s strong project marketing and developer client focus.
The company’s expertise in project marketing has been pivotal in transforming developments into thriving communities, and their ability to understand and cater to the unique needs of developers and property buyers alike has been a key factor in their continued success.
The Highland team’s unwavering dedication and passion have yielded exceptional results, as evidenced by their remarkable achievement of over 200 sales in the last month alone.
As the company celebrates its 16th Birthday this month, the launch of the Gold Coast office adds a significant milestone to their journey of growth and success.
“We’re incredibly excited to establish our presence in the Gold Coast market and firmly plant our flag in this flourishing region,” said David Highland, CEO, of Highland.
“This expansion aligns perfectly with our growth strategy, following the successful collaboration with Coast by Sammut Group. We’ve been closely monitoring the market since the onset of the COVID-19 pandemic, and the timing for this decision couldn’t be more opportune, given the Gold Coast’s thriving property market.”
The decision to establish a presence in the Gold Coast comes at a strategic time, given the region’s robust property market, fuelled by a surge in population growth from New South Wales and Victoria.
With a projected population growth of 146,000 over the next decade and an anticipated 4 per cent annual economic growth for the next three years, the Gold Coast stands as Australia’s fifth-largest city with one of the country’s fastest-growing populations and economies.
According to Mr Highland, the Gold Coast has emerged as a sought-after destination for individuals from Sydney, shedding its previous reputation as a boom-and-bust town.
“Our observation of the Gold Coast and Southeast Queensland market indicates its maturation into a highly sophisticated real estate landscape,” said Mr Highland.
“The city now stands as a thriving metropolis that deserves recognition for its numerous offerings and the Gold Coast remains undervalued especially when considering the square meter rates in comparison to Sydney’s high-end areas like Double Bay where prices exceed $100,000 per square meter without a view.
“Compare those prices to the Gold Coast’s beachfront properties, offering breathtaking views, presenting at $20,000 to $25,000 per square meter, and it’s not hard to see why many people are moving here.”
Highland’s expansion into the Gold Coast market signifies a pivotal moment in their growth trajectory. With a deep-rooted commitment to delivering exceptional service, a wealth of experience, and a focus on customer satisfaction, Highland is poised to make a significant impact in the Gold Coast real estate landscape.
As Highland opens its sixth office, the company looks forward to forging strong relationships within the Gold Coast community, assisting clients in achieving their property goals, and contributing to the continued success and growth of the region’s thriving real estate market.