BLEACH* FESTIVAL launches 2021 Program | Celebrates 10th Anniversary.

WORDS: Andrew Meadowcroft PHOTOGRAPHY Brian Usher -


At a time when the Gold Coast was widely considered a cultural desert, a collective group of the city’s creatives believed the contrary and the genesis of BLEACH* Festival was born in 2012. Ten years later and nearly one million festival attendees will testify that BLEACH* has firmly established a unique offering amongst Australia’s premium arts and cultural festivals.

Bleach Chairman – Tony Hickey Photography by Brian Usher –

“What a year to be celebrating the 10th Bleach Festival,’’ said Gold Coast Mayor Tom Tate.

“Our cultural dessert is blooming in 2021 with arts and culture high on the agenda for so many residents. I love how BLEACH* continues to tease its audience with more offerings right across the city. I’ll be keen to check out the shed hoedowns in Mudgeeraba come August.’’

“In just a decade, BLEACH* has established itself as the Gold Coast’s signature festival and it has been brilliant in defining the core elements of our city identity: Big, bold and bright, brimming with energy and a magical way to have a great time.” said Tom Tate, Mayor of the City of Gold Coast.

In 2021, BLEACH* will be held from 12-22 August across the Gold Coast. At a time when many still feel distanced, BLEACH* encourages audiences (both locals and visitors alike) to ‘Listen to your heart,’ as the festival transforms the city’s beachside esplanades, vacant blocks, Botanic Gardens and hinterland hideaways into 11 days of pulsating live music, performance and installation.