BUSINESS

Why Is It the Right Time to Launch a Digital Business in Australia?

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WORDS: PHOTOGRAPHY

Online Advertising is an industry that has boomed in the last few years all over the globe. The Australian market is not an exception. The crisis caused by COVID-19 made an impact on businesses and led to a shift in thinking with digital competencies becoming highly prioritised. The ongoing digital transformation created a high demand for agencies that have everything businesses need to improve their online visibility.

Companies of all sizes need to boost their rankings in search results, make their business more visible to potential customers, keep the existing ones, skyrocket their traffic and engagement, with the goal to increase ROI and conversions. As young Australia-based businesses are putting their efforts to grow, it is notable that there is a growing supply of digital marketing agencies as well.

Four Dots Enters the Australian Market

Another interesting growth story is Four Dots, established in Belgrade and Novi Sad (Serbia), New York, and Hong Kong. Four Dots continues to grow worldwide entering the new market of Australia.

Four Dots chose Sydney as its launch location because of its extensive opportunities in the fast-growing market. Four Dots has already had clients from different industries in Australia (Miss Amara, Crucial hosting, etc.) and helped them scale, become more visible, and drive sales, so setting up headquarters in Sydney was a logical step on that road. Getting close to the market that offers a number of challenges and fulfilling the business goals of new clients was a smart way to adapt in a post-pandemic revival.

Businesses need one-stop-solution and all-around strategies and this is exactly where Four Dots jumps in.

The Team Core with a Decade-Long Experience

Radomir Basta (CEO), Milica Dobrenov (COO) and Nataša Bajić (CIO) are the founders of Four Dots and have been dominating the worldwide SEO scene for ten years now. This team core has been involved in countless successful projects and campaigns over the years. In addition to helping many clients reach their business goals, they’re also the masterminds behind a number of prosperous SaaS-based marketing tools developed by this agency.

Radomir is also the author of “The Good Book of SEO” and a renowned lecturer and speaker at institutes and conferences on the subject of SEO and digital marketing best practices.

Local Support

Harry James (CMO) is an accomplished and experienced marketer who has been focusing his digital marketing efforts on helping small Australia-based businesses gain traction, scale and grow. Now working at Four Dots Australia facilitating the team to be present and successful in Australia. Harry was in charge of thousands of digital marketing campaigns and has led a team of 75+ SEO Consultants, Paid Media Consultants, and vendors; executing successful campaigns for every niche and vertical across Australia, the US, Singapore, and the UK.

Versatile and Dedicated Experts that Create 360 Degree Solutions

Four Dots team of experts consists of versatile people who are always ready for new challenges and who approach the success of each of our clients very personally. This winning team helps clients increase their sales and revenue continuously, effectively helping them grow more than they expected.

Four Dots is a Digital Marketing Agency led by a team with ten years of experience and respectable performance in the international SEO market. After establishing offices in New York, Hong Kong, and Serbia, the agency has now officially and physically broadened its field of work to the Australian market. A brand new branch was created: “Four Dots Australia.

The new Australian branch provides all relevant digital marketing services including: SEO, PPC Management, Conversion Rate Optimisation (CRO), Advanced Analytics Solutions, Link Building, Content Marketing, Google Penalty Removal, Google Analytics Solutions, etc.

Some of the brands that have entrusted their strategies to Four Dots include Coca-Cola, IQOS, Beko, Philip Morris International, Orange, MissAmara, Crucial, Domain.me, Gulf Coast Cash Relief, Buro, MobileShop.eu, Agremo, Active Collab, SuperAdmins, Adang Sea Divers, CIVITTA, Sport Vision, Branding Magazine, etc. 

Meeting the High Expectations of Australian Businesses

Four Dots has come a long way. It started as a small project and it has grown to service hundreds of businesses in various niches and now they are bringing their international knowledge to Australia.

Four Dots Australia consists of technical SEO and marketing specialists, PPC professionals, content creators/writers, copywriters, developers, and entrepreneurs who approach each client with maximum attention to detail. 

This team of experts is ready to formulate a custom marketing strategy that drives results thanks to their versatility, interdisciplinary know-how, and expertise in proven digital marketing solutions.

Four Dots’ main goal is to help local businesses and initiate their growth through custom-tailored marketing strategies and solutions. Agency has the capacity to offer its services to both small companies and large enterprises, help them expand their online visibility, and reach their ideal target demographics. Four Dots team goes above and beyond to surpass expectations with:

  • Proven digital marketing solutions that help businesses elevate and evolve 
  • Unique touch and guidance through all the stages
  • Dedicated support and problem solving
  • All the work is based on research and thorough data analysis

SaaS Solutions that Simplify Digital Marketing Processes

Four Dots put their expertise to creating SaaS-based solutions that solve problems in operational processes:

  • Reportz – A great software for automated reporting and data-tracking.
  • Dibz – An excellent link building tool for automated link scraping and prospecting.
  • Base – A handy tool (Chrome Extension included) for streamlined link management and link building.
  • Cue – A highly functional social proof tool that can boost your sales and conversions with minimal effort on your part. 
  • Kraken Box (currently in development) – unique all-in-one SEO platform consisting of four stand-alone tools. 

Additionally, Four Dots also developed Free SEM Tools, a free in-browser tool for conducting quick keyword research and analysis for improving SEO, Search Engine Marketing, and Pay Per Click campaigns.