Urbbana Flagship Fashion Boutique Now Open


Queensland men’s fashion label Urbbana has opened the doors to its brand-new flagship boutique in the CBD. 

Occupying the entire ground floor of a 19th Century building in Edward Street’s luxury retail precinct, the new store is an emporium for stylish men.

Urbbana was established by Sam Abi in 2009, with a focus on traditional tailoring, fine fabrics and signature styles encompassing Australian flair and Mediterranean influences. Quickly becoming a go-to for Brisbane’s most stylish men, the Urbbana label has continuously expanded and is now stocked in select boutiques in Sydney and Perth, as well as standalone stores in Hamilton and Surfer’s Paradise.


The new store is the next step forward for this burgeoning Queensland brand, and is Urbbana’s most ambitious bricks-and-mortar venture to date.

Entering the store, customers are greeted with an impressive entrance space; featuring multi-faceted black and gold flooring, an eight-metre long chandelier and illuminated glass cabinet.

Men can find exquisitely tailored suits, shirts, handcrafted leather shoes and a range of accessories from bags and wallets to ties, pocket squares and cufflinks. Everything in store is locally designed, quality crafted and features the unique Urbbana flair.

A dedicated 55sqm space for the high-end full-service Le Barber by Urbbana, including four barber’s chairs and styling products for sale. Le Barber is run by Simon Bou Samra, an experienced, second-generation barber who owns and operates three barber shops in Brisbane.


The new Urbbana flagship offers a total shopping and pampering experience for stylish men of Brisbane and surrounds. And, with some unique new additions to be completed in mid 2017, including an espresso bar with laneway seating, Urbbana will be the ultimate place for men to get their fix of fashion, grooming and relaxation.


Urbbana Edward Street flagship store is the ultimate destination for Brisbane’s men of style.

“I am so excited to launch my new flagship. As our biggest store yet and located in the heart of the city, this will be the new jewel in the crown for Urbbana. I’m proud to be joining one of Brisbane’s most prestigious retail areas on Edward Street, and representing local Queensland designs alongside renowned international brands.

“This certainly won’t be your average shopping experience for men. It’s about taking your time, enjoying the quality of the materials, finding your perfect fit and the right accessories to pull your outfit together. It’s about enjoying a bit of luxury.”

–  Urbbana founder and designer, Sam Abi