THE LANDMARK Making Its ‘MARK’ ON THE GOLD COAST

WORDS: ocean Road Editorial Staff PHOTOGRAPHY Supplied

From A Vision That Dared to Rewrite the Rules, A New Era of Coastal Living Has Arrived in One of Australia’s Most Sought-After Cities

What does it take to truly set a new benchmark on one of Australia’s most iconic coastlines? To rise above expectation? To create something that feels both daring and deeply considered? For some, it would be quite the challenge. For Homecorp, it was a responsibility they were ready to own. As one of Australia’s leading community creators and developers, Homecorp has become synonymous with purpose-led growth. Its mission is clear. To develop inspiring communities of the future where people belong. To go beyond in every sense of the word.

For this next chapter, nothing but the extraordinary was considered and the brief was uncompromising. Create a sanctuary where every day invites you to slow down. To restore. To truly live. A landmark that rewrites what is possible. A community defined by wellness, connection and a refined sense of coastal luxury that feels inseparable from the Gold Coast itself. Thus… Florence Residences was born.

Rising 26 storeys above the tranquil greenery of Cascade Gardens, the $210 million project will deliver 120 exclusive homes, comprising 85 two-bedroom residences, 33 three-bedroom residences and two ultra-private penthouses. But this is not a statement of scale. It is a statement of intent. “Florence Residences represents everything Homecorp stands for,” said Ron Bakir, CEO and Founder of Homecorp. “It is about courage in design, responsibility in delivery and creating homes that genuinely change how people live. When we build, we are thinking about the lives that will unfold there long after we are gone. Buildings come and go. What lasts are the communities created within them. That is what drives every decision we make.”

The demand for coastal, wellness-inspired living has continued to accelerate across Australia, but nowhere is this more pronounced than on the Gold Coast. Recent findings from the Global Wellness Institute confirm Australia now ranks fourth globally for wellness real estate, with residential development accounting for a third of the nation’s wellness market growth. It is now one of the fastest-growing segments in the industry. This shift reflects a broader change in how people define luxury. Discerning buyers are seeking homes that prioritise wellbeing, lifestyle and connection. A movement shaped in the post-pandemic era that values living well, not simply living comfortably.

And at Florence Residences, every detail has been carefully considered to respond to that demand. This is a place designed not only to meet expectations, but to elevate them. A residence that nourishes daily life and supports a deeper sense of balance, calm and belonging.

Inspired by refined Eastern European architecture, Florence Residences introduces a holistic lifestyle destination within one of the Gold Coast’s most exclusive coastal and park-side enclaves. Beyond each private residence lies a world devoted to wellness and connection. Residents will enjoy a resort-style rooftop pool, hot and cold plunge pools, a restorative spa retreat, a state-of-the-art gymnasium and a dedicated yoga and Pilates studio.

Social and community-focused spaces have been seamlessly integrated throughout the building. These include a resident-only lounge with private dining and rooftop bar, premium outdoor entertaining areas, a striking hotel-style lobby lounge, generous bike parking and pet-friendly amenities including a heated dog wash. From sweeping coastal horizons to tranquil waterways and hinterland contours, each residence is framed by a unique outlook that evokes calm, clarity and connection to place. And now, the project has officially launched to the market. “The Gold Coast’s next era of luxury living has arrived, and it places wellness and community at the centre of design. “Buyers are looking for a sanctuary. A home that feels like an escape from the everyday. At Florence Residences, architecture, lifestyle and wellbeing converge through natural materials, biophilic design and a sense of renewal. This is a new benchmark for coastal living.” At the heart of Homecorp’s approach lies Kaizen, the Japanese philosophy of continuous improvement. It is the belief that progress is never finished. That every detail can be refined. Every decision made better. Every project an opportunity to exceed what came before. To always do 1% better than yesterday. It is a mindset that drives a relentless pursuit of building better.

But what truly sets Florence Residences apart is not simply its scale or amenity. It is its focus on people. A place shaped around how residents live, connect and evolve over time. Community is not an afterthought. It is embedded in the design, the experience and the intent. “No has never been an answer for Homecorp. “We have always believed in creating homes across Australia’s seaboard that nurture the next generation. The nurses, the teachers, the tradespeople. The dreamers. Florence Residences is a new blueprint for vertical living, grounded in connection, comfort and design integrity,” concluded Mr Bakir.

A legacy in motion, Florence Residences is Homecorp’s latest milestone in its growing multi-storey portfolio on the Gold Coast, following the success of its award-winning $270 million Eve Residences. The project, situated along the famed Broadwater strip in Labrador, truly redefined waterfront living upon its completion in November 2024 and has since gone on to win multiple accolades, including honours with the HIA and Master Builders, placing the city’s iconic “golden mile” firmly in the national spotlight. Eve Residences also recently took home the ‘Best Oceanview Development’ top honour across the Asia Pacific region at the 2025 PropertyGuru Asia Property Awards Grand Final, up against more than 13 prestigious international markets.

Construction also commenced in early 2025 on the highly-anticipated $250 million second stage of Cienna Varsity Ridge, set to deliver 289 attainable residences by 2027 in the heart of Varsity Lakes. The project went on the become the highest-selling project in Australia over the June 2025 quarter according to the latest Urbis data report, out of 161 projects surveyed nationwide.

Homecorp secured a place among the Top 20 Queensland homebuilders in the 2025 HIA Housing 100 report and ranked as the tenth largest builder in South Australia. With a growing national footprint spanning Queensland, South Australia and Victoria, Homecorp continues to shape communities that respond to a rapidly evolving market while setting new benchmarks for quality, lifestyle and value.

A legacy mindset that never stands still, yet stands tall across Australia’s coastline. Creating true architectural landmarks designed to endure, to inspire and to shape how Australians live for generations to come. Florence Residences…. anticipated late 2027. Watch this space.

For more information, click here:  https://homecorp.com/