The creme of Main Beach’s luxury property portfolio now on sale

WORDS: Holly Small PHOTOGRAPHY Supplied

The creme of Main Beach’s luxury property portfolio, the $98 million residential tower La Mer will officially hit the market this weekend with a state-of-the-art, interactive sales suite opening on Saturday 12 June.

The 34-level project offers 29 sophisticated full-floor apartments, a double-storey penthouse plus four levels of basement parking.

Located on a prime 751sqm site at 3580 Main Beach Parade, each of La Mer’s apartment offerings which are priced from $2.35million will span 307sqm with three bedrooms, 3.5 bathrooms, two secure carparks, and ample storage. A luxe four-bedroom, 3.5 bathroom floorplan option is also on offer.

As a nod to its French namesake meaning ‘the sea’ each apartment at La Mer will enjoy expansive ocean views and the convenience of direct walkway access to the sandy expanses of Main Beach.

Marketed by NPA Projects, the project is a joint venture between childhood friends Anthony Quinn of QNY Group and Alex Polites of Polites Property Group, who both bring a wealth of industry knowledge to the development.

Mr Quinn, involved with a stable of national projects including Assemble’s 393 Macaulay Road, Kensington project and Ivy & Eve Apartments in Brisbane, says La Mer will provide a sophisticated offering for Main Beach at a competitive price point.

“La Mer has been crafted to positively contribute to the current gentrification of Main Beach, offering spacious, contemporary apartments in a coveted location just metres from the beach and all that the suburb and its central Gold Coast location has to offer,” says Mr Quinn.

“Averaging $10,500 per sqm, La Mer provides exceptional value for money given the current prices of older-style second-hand apartments within the suburb.

“Why wouldn’t you wait for La Mer to be built and enjoy all the benefits of moving into a sophisticated yet effortless apartment where the best of acclaimed beachside living with a sea breeze is yours to be enjoyed.”

Mr Polites, who is known for his contributions to Gold Coast property development, site acquisitions, and property amalgamation and his interest in sell-out development Cabana at Palm Beach which is now under construction, says La Mer’s air of affordable luxury will ensure the development becomes a jewel in the suburb’s high-end property crown.

“Beautifully appointed, La Mer is sure to please the most discerning of buyers with a well-considered floor plan that capitalises on the building’s prime north-easterly aspect with large livable spaces that makes the most of natural light and breezy cross ventilation,” says Mr Polites.

“Buyers will have the opportunity to experience La Mer for themselves at the kitted out onsite sales suite where they can experience the high-end finishes and also engage with an interactive 3D tour which allows the buyers to do a virtual walk-through of the apartments before they have been built.”

Designed by local architecture firm Archidiom who is also responsible for Sea at Palm Beach and Aniko’s Hope Island development, the elevated design includes a level dedicated to recreational activities including a 13-metre lap pool and BBQ facilities. An entire level has also been assigned to storage space.

The onsite sales suite is open from 10am to 2pm daily from 12 June.