Gold Coast Tourism Brand Launch

WORDS: PHOTOGRAPHY

This multi-million dollar re-brand is inspiring travellers to take another look. The message is: we are not the place you used to know, or think we might be, We Are Destination Gold Coast – it’s a bold message from Gold Coast Tourism, who recently unveiled the multi-million dollar destination brand platform, We Are Gold Coast at The Collective, Palm Beach. Years in the making, the We Are Gold Coast brand platform is putting people at the centre in a bid to reveal the real Gold Coast and address dated perceptions of the destination, attracting the growing market of travellers seeking unforgettable moments over recognizable iconic monuments.