Queensland based fashion retailer URBBANA opens its third store in the Sunshine State

WORDS: Sam Abi PHOTOGRAPHY Brian Usher -

Based at the ever-popular Pacific Fair Shopping Centre on the Gold Coast. The high-end brand is now positioned in the shopping center’s luxury precinct – making it the only independently owned Australian label in the district.

“We’re very excited to introduce our unique brand to the Gold Coast market. Our new addition has been open for a few weeks now, and the response has been overwhelmingly positive” says Director Sam Abi. “The years of ongoing support from our loyal shoppers worldwide is what made this expansion possible”.

The brand also plans to introduce a new method of customised shopping for its clients explains National Brand Manager Kaan Tavli. “An exciting project we’ve been working on is the development of a 3D virtual designing platform that allows customers to create their perfect shoes, whilst actually feeling different types of leather in store – including exotic leather like snakeskin, alligator and ostrich. We believe by utilising modern technological advances and incorporating traditional quality service – URBBANA can provide an unparalleled style of luxury experience”.


Located: Shop 1525, Pacific Fair Shopping Centre, Broadbeach QLD 4218

Instagram: @urbbana