More Bang for Your Buckski – Ruski Reclaims Pre-Drinks

The best nights always start before you leave the house. The music’s playing, your mates are laughing, and the drinks are cold. That’s the moment Ruski is made for, and it’s officially back to reclaim its crown as Australia’s go-to for pre-drinks.

As nights out get more expensive, young Aussies are finding smarter ways to have fun. Pre- drinks are booming again, and Ruski is leading the charge with a bold new look, a fresh campaign, and a brand-new release, Ruski Lemon Black 8%, made right here in Australia.

“We know how tight things are for young people,” says Will Sullivan, Brand Manager for Ruski. “We know they’re loving pre-drinks as a way to make their dollar go further, and Ruski is the perfect answer. You can have a few mates around, throw on some music and start the night right.”

The Official Pre-Drinkski

Whether it’s a quick drink before heading out or the main event at home, Ruski is all about that first moment when the playlist goes on, the laughs start and the night begins.

The Classic Lemon That Still Hits

Lemon Ruski still has the same crisp, clean taste everyone remembers. Made with triple- distilled Australian vodka and served in glass bottles, it stands out in a world full of cans.

“Everyone has a Ruski story,” says Sullivan. “People love the nostalgia, but it’s also connecting with a new crowd. It’s fun, it’s light, and it’s exactly how Aussies like to start their night.”

Ruski 8% – The Double Serve

For those who like their pre-drinks a bit louder, Ruski 8% brings double the strength with the same lemon taste. More punch. More value. More bang for your buckski.

Available from October 1, in:

• Ruski Lemon 4% – 275mL bottles, 4-pack ($20.00)
• Ruski Lemon Black 8% – 275mL bottles, 4-pack ($26.00)
  Ruski Lemon 4% and Ruski Lemon Black 8% is available now in all good retailers.