Monarch Place Southport: Azzura Investments Secures $120 Million in Sales

WORDS: Ocean Road Editorial Staff PHOTOGRAPHY Supplied

The $650 million second stage of Imperial Square is already reshaping luxury apartment living on the Gold Coast

Southport’s transformation into one of the Gold Coast’s most dynamic lifestyle and investment destinations has accelerated again, with Azzura Investments securing more than $120 million in pre-sales for Monarch Place ahead of its official launch.

The $650 million mixed-use luxury development forms the second stage of the landmark $3.8 billion Imperial Square masterplan — a visionary three-tower precinct that is progressively redefining the skyline and future of Southport.

Following the successful completion and settlement of Regal Residences last year, Gold Coast developer Azzura Investments is now preparing to officially unveil Monarch Place to the market, with strong buyer demand already reinforcing confidence in the project’s long-term vision.

At the centre of that vision is veteran developer Robert Badalotti, whose four decades of experience in residential and commercial development continue to shape one of the city’s most ambitious urban transformation projects.

A New Benchmark for Luxury Living in Southport

Rising 30 levels above Ferry Road, Monarch Place has been carefully positioned as a lifestyle-driven luxury address rather than simply another residential tower.

The development will comprise 237 premium apartments, including three luxury penthouses, alongside a curated mix of hospitality, wellness, entertainment and lifestyle amenities designed to create a true mixed-use destination.

The project has already attracted strong interest from local owner-occupiers and investors, with more than 80 per cent of early sales secured by Gold Coast buyers — many within the 25 to 45-year demographic.

“The market response to Monarch Place has been remarkable and an affirmation of our vision for Imperial Square and the new community we are creating in the heart of Southport,” said Azzura Investments founder Robert Badalotti.

“With the completion of Regal Residences and the project debt fully repaid, we are now primed to proceed with Monarch Place and progress to the next exciting stage of this transformational development.”

The design philosophy behind Monarch Place centres on creating a complete residential ecosystem, where wellness, entertainment, hospitality and luxury apartment living coexist seamlessly.

Resort-Style Amenities Designed for Modern Living

From the moment residents arrive through the signature ground-floor lobby, Monarch Place has been conceived to deliver a premium experience at every level.

One of the defining lifestyle features is the expansive 700sqm wellness and leisure precinct positioned on Level 6, anchored by a resort-style pool and complemented by resident lounges overlooking the Gold Coast skyline.

Luxury amenity offerings will include:

• Resort-style swimming pool and wellness facilities
• Private resident lounges
• Restaurants and bars
• A 30-seat private cinema
• Golf simulator experiences
• Premium entertainment spaces
• Exclusive hospitality offerings

A standout feature within the development is the proposed 800sqm luxury ballroom and events venue, designed to position Monarch Place as a significant new hospitality and tourism destination for the Gold Coast.

The ballroom, capable of hosting up to 420 guests, will cater to weddings, corporate functions, international conferences and luxury private events, while integrating seamlessly into the broader terrace and leisure precinct.

“The ballroom alone will become a significant hospitality and tourism asset for Southport and the broader Gold Coast region,” said Mr Badalotti.

Imperial Square Continues to Transform Southport

Monarch Place forms part of the broader Imperial Square masterplan — a transformational mixed-use precinct being developed across the prominent Mercato on Ferry site.

The long-term vision includes three towers, highlighted by the future development of The Majesty — a proposed 108-level supertower set to become the tallest building on the Gold Coast and across Australasia.

The Majesty is envisioned as a globally recognised architectural landmark featuring ultra-premium residences, branded hotel offerings, sky experiences, luxury retail, tourism attractions and elevated dining experiences.

“We envisage The Majesty will position Southport and the Gold Coast onto the world stage alongside the most iconic city skylines,” Mr Badalotti said.

While Monarch Place was initially planned as a 42-storey tower, Azzura Investments strategically refined the project to 30 levels in response to current market conditions and construction timing considerations.

The revised approach has allowed the developer to accelerate delivery while strengthening the tower’s focus on luxury lifestyle, hospitality and long-term recurring income opportunities.

“It’s critical in current market conditions to adapt,” said Mr Badalotti.

“The strong take-up reflects enhanced investor and buyer confidence in our plans for faster project delivery and our enduring commitment to the Imperial Square master plan.”

Why Buyers Are Turning to Southport Luxury Apartments

As the Gold Coast continues evolving, Southport has emerged as one of the city’s fastest-growing lifestyle and investment precincts.

Major infrastructure investment, proximity to beaches and Broadwater parklands, expanding retail and dining options, and improved connectivity are driving increasing demand for premium apartment living in the area.

Projects like Monarch Place reflect a broader shift toward integrated luxury developments that combine residential living with hospitality, wellness and entertainment experiences.

For buyers, the appeal lies not only in premium apartments, but in lifestyle convenience, long-term investment confidence and the emergence of Southport as a genuine urban destination.

The Future of Luxury Mixed-Use Development on the Gold Coast

With more than $120 million in sales already secured ahead of launch, Monarch Place signals continued confidence in the Gold Coast luxury property market despite broader economic challenges.

For Azzura Investments, the project represents more than another tower — it is part of a long-term commitment to reshaping Southport through integrated lifestyle-driven development.

As Imperial Square continues to evolve, Monarch Place stands as the next major step in delivering a precinct designed to blend luxury apartment living, hospitality, wellness and tourism into one cohesive urban destination.

And with The Majesty still to come, the transformation of Southport’s skyline is only just beginning.

FAQ – Monarch Place Southport

What is Monarch Place?

Monarch Place is a $650 million luxury mixed-use residential tower located within the Imperial Square masterplan in Southport on the Gold Coast.

Who is developing Monarch Place?

The project is being developed by Gold Coast-based Azzura Investments, led by veteran developer Robert Badalotti.

How many apartments are in Monarch Place?

The development will include 237 luxury apartments, including three penthouses.

What amenities will Monarch Place include?

Amenities include a resort-style pool, wellness facilities, private lounges, restaurants, bars, cinema, golf simulator and a luxury ballroom/events venue.

What is Imperial Square?

Imperial Square is a $3.8 billion master-planned mixed-use precinct in Southport that will ultimately comprise three towers, including the future 108-level supertower The Majesty.

When does Monarch Place officially launch?

Monarch Place officially launches on May 28, 2026.