Homecorp’s wellness-infused $210 million Florence Residences has recorded a 75% project sell-out

WORDS: Tabatha Willis PHOTOGRAPHY Supplied

Demand for new premium, lifestyle-driven residences on the Gold Coast has continued to defy broader market headwinds, with leading Australian property developer Homecorp recording a remarkable 75% sell-out of its wellness-infused Florence Residences in a single weekend alone.

The $210 million project, which commenced construction earlier this year, has seen a flurry of eager buyers secure their slice of the Gold Coast’s latest wellbeing-focused offering in one of the nation’s most competitive property sectors. The strong demand comes as interest in new dwellings continues to grow amid shifting market dynamics and a growing population, which is expected to drive further buyer and investor activity throughout 2026.

Since the pandemic, the Gold Coast’s population has grown by more than 11%, a rate approximately four times faster than Sydney’s, driven heavily by lifestyle changes and interstate migration*. While buyer activity has moderated in some markets nationally, demand for newly built dwellings on the Gold Coast continues to gain momentum as purchasers increasingly prioritise lifestyle, amenity, wellbeing, liveability and long-term investment potential**.

“With evolving market conditions, we expect demand for new dwellings to remain strong as buyers and investors seek quality, certainty and long-term value. More than ever, buyers today are looking for more than just a home. Lifestyle, longevity, proactive health, wellbeing, connection and a sense of community are increasingly shaping purchasing decisions, particularly on the Gold Coast where these factors continue to be a major drawcard,” said Homecorp CEO and Founder, Ron Bakir.

“What we are seeing is a shift in how people define value in property. What attracts residents to new developments is a desire for more than just a residence, they are looking for a place that complements their lifestyle, supports their wellbeing and reflects the way they want to live into the future. That is shaping how we approach every development, with a focus on design, amenity and experience working together to create places that feel considered, connected and enduring in value, creating a legacy that extends well beyond today and for generations to come.”

A limited number of apartments remain, with an exclusive, bespoke collection of four-bedroom sub-penthouses set to hit the market in the coming months.

“The strong response to Florence Residences has reflected this continued momentum in the Gold Coast’s premium coastal market, with Surfers Paradise remaining one of the region’s highest-growth suburbs, where sustained demand continues to strengthen its appeal as a destination for high-quality residential development.” concluded Mr Bakir.

Rising 26-storeys above the Surfers Paradise and Broadbeach skylines, Florence Residences is set to deliver 120 curated homes paired with a private residents’ only wellness club including a resort-style rooftop pool, hot and cold plunge pools, a spa retreat, contemporary gymnasium and a spacious yoga and Pilates studio.

Beyond each residence, the Eastern European-inspired project introduces a holistic lifestyle destination within one of the city’s most exclusive coastal and park-side enclaves, boasting social and community-focused spaces, including a resident-only lounge with private dining and a rooftop bar, premium outdoor entertaining areas, a striking hotel-style lobby lounge, generous bike parking and pet-friendly perks including a heated dog wash.

The project is one of the latest additions to Homecorp’s expanding multi-billion-dollar property portfolio, which also includes plans for a $260 million development in Budds Beach tailored to the growing wellness market. A development application has been lodged with Council for a 27-storey, 156-residence tower at the coveted 8–10 Acacia Avenue and 25–27 Oak Avenue address, featuring a residents-only Moroccan spa-inspired sanctuary.

Apartments at Florence Residences are priced from $1,249,000, with construction anticipated to be completed by late 2027.

About Homecorp

Homecorp is a leading Australian developer and home builder with over 20 years of experience constructing homes from the Capricorn Coast to South Australia. Owned by Prime Life Technologies, a Toyota and Panasonic company, Homecorp is dedicated to shaping communities and enhancing the standard of living across Australia, adding value to people’s lives. Our commitment to quality and innovation drives us to deliver a diverse range of residential options, from land estates to custom builds and multi-residential projects, fuelling our vision to develop inspiring communities of the future where people belong. With a shared passion for people, community, and continuous improvement, our collective expertise ensures exceptional outcomes in the property development and construction industry.

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