Gold Coast Charity Turns Bottled Water Into 1,000 Free Meals For Families In Need

Over the weekend, Australia’s fastest growing charity, Serving Our People (SOP), partnered with Pacific Fair to host the launch of SERVED Water. SOP’s SERVED Water is a premium bottled water brand with a powerful purpose. For every bottle purchased, one meal is donated through SOP’s extensive network of humanitarian food security programs.

In a single weekend, the partnership saw over 1000 bottles sold, providing the same number of meals to vulnerable families across Queensland.

“SERVED Water was launched as a way to diversify Serving Our People’s income in a sustainable manner whilst at the same time providing a product to the community that was both high quality and with a social cause,” said Justin Cohen, Chief Business Officer at Serving Our People.

“Partnering with first class organisations such as GPT and their premium shopping centre, Pacific Fair, provides Serving Our People with a tremendous platform for awareness and a much greater ability to serve the community both via the official launch of Served Water and also via Cafe Served located within the Pacific Fair community of retailers.”

SERVED Water has quickly become the official water partner for a growing list of major Australian companies and developments, including Pacific Fair, Mercedes Benz, Sherpa Property Group, Homecorp, Grimmond Construction and John Holland Construction. It’s also stocked locally at Café Served Pacific Fair and Café Served Mermaid Beach, with national expansion plans underway.

The natural spring water is sourced locally and filtered through ancient sandstone aquifers, free from preservatives or additives.100% of profits go directly to SOP’s food relief programs, which have already provided millions of meals to Australians doing it tough.