Global digital event showcases high fashion DNA

WORDS: Bernadette Cliff, Owner Toni&Guy Broadbeach PHOTOGRAPHY Supplied - Toni&Guy Salons

TONI&GUY’s second annual global digital showcase proved there’s so much more to the brand than great hair.

THE global family and friends of TONI&GUY came together late last year for its second global digital event – a spectacular and beautiful showcase of original inspiration watched live by more than 5000 viewers.

Showcasing the best in class education and celebrating artistry and skill, the November 28 event featured the most breath-taking hair from the TONI&GUY International Artistic Team and partners from around the world.

The hour-long marvel brought viewers into a world of high fashion and creativity. Teams presented the newest brand campaigns, along with British Hairdressing Award inspirations and collections, alongside a highly anticipated preview of the label.m relaunch complete with brand new product lines and overall brand aesthetic.

The brand’s connection to fashion around the world saw Fashion Week presentations from major global cities and of course, no TONI&GUY show would be complete without a spectacular avant-garde finale.

The spectacle took audiences on a journey around the world as teams from Australia, China, Spain, Italy and Japan presented the very best of their creative talents. Each member lead the audience through the intricacy and inspirations behind their look, proving TONI&GUY is forever at the helm of setting trends and creating beautiful hair globally.

Here is a sneak peek of some of these looks.