Princess Yachts Australia has launched an online lifestyle series called “The Voyage”, aiming to bring to life the myriad benefits of the brand and boating.
There will be a new instalment each month. Hosted by Georgie Lewis, each episode will run around seven to 10 minutes and will cover the attributes of the latest Princess models, as well as destinations, entertaining, boating’s synergies with travel, motoring and luxury accessories, emphasising family enjoyment and camaraderie.
The first instalment covered the impressive Princess V65, Sanctuary Cove’s new marina and a taste of the dining and boutique shopping of the Marine Village, including a cocktail recipe from Artichoke Restaurant & Bar. There were tantalising highlights from the three-day Princess Rendezvous at Hayman Island, with the theme “Family, Friends and the Finer Things”, savouring the cuisine and hospitality of this 5-star destination and depicting in vivid colour the appeal of cruising the idyllic Whitsundays.
Future episodes will branch out to cover owners’ tips and hacks. Princess owners and fellow boaties can pitch questions to Service Manager, Andy Picart which will then be included among the vignettes in “The Voyage”.
Greg Haines, Dealer Principal at Princess Yachts Australia said the concept is proving popular with Princess owners and the broader public.
“It’s the ideal, visual means of conveying what we love about Princess Yachts and the wonderful world of travel and experiences boating opens up to people. We’ll be including international destinations too eventually, such as how to charter a Princess motor yacht in the Med or the Bahamas.
“We’re running the series across YouTube, Facebook and LinkedIn,” he continued. “Princess headquarters are promoting it on their social media so we’re reaching a global market. Since its inception at Christmas time, ‘The Voyage’ has clocked 73,000 views. We’re confident it will convey the allure of the boating lifestyle and differentiate Princess.”
Princess Yachts Australia is based at Sanctuary Cove Marina. In 2021, Greg and his team will introduce several new models, including V40, V55, V65, F55 and F70, which will be on show year-round at the new superyacht marina and at Sanctuary Cove International Boat Show in May.
“Planning is already underway for our 2021 Hayman Island rendezvous, a luxury-brand experience for Princess families and friends, in early September. The outlook is bright for 2021 and the renewed emphasis on cherishing time with family, focusing on health and well-being, which boating really caters to.”