Digital Marketing Trends For 2023

digital marketing

WORDS: Peter Minkoff PHOTOGRAPHY Supplied

Most people today can be classified as netizens. This is because there are over 4 billion internet users on the planet. In order for businesses to thrive in such circumstances it is necessary to create a strong online presence. The only way to effectively do this is by applying the latest digital marketing trends. There are businesses that have been able to completely shift their trajectories simply because of successfully applying new digital marketing strategies. In order to make a considerable transformation for your business you should do the same. So, here is a closer look at some of the leading digital marketing trends for the upcoming year. 

Announce your product launch

Most businesses offer unique products or services. A lot of research and hard work goes into the development of a product. However, this resource intensive-process can sometimes be in vain, simply because the product launch fails right from the very start. No matter how incredible your product or a service is, if it fails to get to the right people in the right moment, it will flop. However, there is a great way to introduce your product; e-mail marketing. E-mail is not just a tool for communicating professionally. In fact, it is a very powerful lead-generation platform. You can assume that everyone on Google has an e-mail account. You can set up lead magnets on blogs and other online platforms where people can apply to your mailing list. Once they are on the list, you can send out product previews and even offer special deals for early purchases. This will completely transform the way you present products. 

Collect data safely

The way most modern businesses are able to reach amazing results is by leveraging useful user data. Big data is one the rise and it can include everything from first-party data to zero-party data. However, the trick is to maintain privacy and security. In 2023 businesses will pay extra attention to cybersecurity, because of recent privacy concerns that have affected big tech companies. That is why many companies now ask their customers directly on what their preferences are using online forms. This is great way to safely find out what people generally prefer in their overall online user experience. Once you gather enough data it is possible to fine-tune your marketing strategy. 

Apply good SEO

One of the leading ways in which companies are able to reach massive audiences is by optimizing their online content so that it is properly indexed. Google is the leading search engine provider in most countries such as Australia, where over 90% of people use it exclusively. The massive online platform has rather complex rules that businesses have to adhere to in order for their content to be ranked properly. This is called search engine optimization. For optimal results it is best to hire professionals. Luckily, you can contact a top ranked SEO agency in Brisbane that is truly up to date with all the latest web optimization trends. You will be able to target the right people majority of the time by using niche-specific keywords that are relevant for your brand. In addition, good link building practices will allow your digital content to end up on some of the most prominent blogs and web pages on the internet. 

Collaborate with influencers

Modern marketing also has a human component. No matter how advanced our technologies get. At the end of the day, people still love to connect with other people. This is something which will help you align your marketing strategy better. Make genuine connections with prominent influencers and respectable figures in your niche and ask them to collaborate with you. One good way to do this is by creating an ambassador program, where they get to test out all the latest products first-hand and in return, they can bring your products to their followers. 

Automate your customer services

Customer service standards have also become more intricate, especially after the pandemic, where 24/7 online support is nearly a must-have feature for any business. This can be a resource and time-consuming process. However, you can automate a lot of the interaction with your clients by simply implementing online chatbots, that can offer instant guidance on some of the most commonly asked questions. 

Tell stories via videos

Short online videos, also known as reels, are an excellent choice for promoting your business in a short but captivating way. For instance, you can make quick tutorials or behind-the-scene clips that are going to be both fun and educational. 

New digital marketing trends are aimed at creating the ultimate experience for the end-user, and some of the best strategies to achieve that are: e-mail marketing, use of data, SEO, ambassador programs, use of chatbots as well as making short videos.