FASHION

Designer Wardrobe launches in Australia to provide an opportunity to shop and sell across the Tasman

WORDS: Louise Cargo PHOTOGRAPHY Supplied

If you’re looking to update your wardrobe with some much-needed summer essentials for summer parties and festivals, you’ll be pleased to hear that New Zealand’s leading pre-loved fashion marketplace, Designer Wardrobe, has officially expanded into Australia.

Aussies will now be able to shop popular local labels like Zimmerman, Rebecca Vallance, Aje, Shona Joy, Caitlin Crisp, Alemais, Bec + Bridge, and Sir the Label pre-loved, at a fraction of the price as well as global brands including Levi’s, Acne Studios and Prada and New Zealand’s most beloved brands, including Marle, Ruby, Kowtow, Harris Tapper, Wynn Hamlyn, and Deadly Ponies.

Designer Wardrobe’s inventory available to Australian members has grown to 160k+ listings offering the largest marketplace for pre-loved fashion in the APAC region, enabling shoppers to snap up their favourite brands at up to 60 percent off the original retail price – a win for both the planet and the wallet.

Aidan Bartlett, CEO of Designer Wardrobe, says: “We are thrilled to bring Designer Wardrobe to the Australian market at a time when so many are seeking additional income streams and are going for smarter fashion choices. We have seen significant growth in our community over the last few years and we are excited to see this momentum continue in Australia. As a trusted platform, with 10 year’s experience, Aussies can now extend the life of pieces they don’t reach for, and discover pre-loved pieces at a fraction of the cost of buying new.”

Sara Crampton, content creator and founder of the Undone Store, and ambassador for Designer Wardrobe, echoed Bartlett’s excitement, “I am so excited that Designer Wardrobe is expanding into Australia. The exponential growth of the circular economy in recent years is a win-win for buyers, sellers and the environment. Designer Wardrobe gives sellers the opportunity to earn money from pieces they aren’t wearing, an avenue for buyers to shop their favourite brands at a fraction of the retail price, and keeps products in circularity for longer, something that continues to be an important part of the sustainability conversation.
What I like about Designer Wardrobe is how rich it is with high quality Australian and New Zealand fashion labels we know and love. It has a huge reach of over 325k+ members with this only set to grow with the expansion into Australia.”

Launched in New Zealand in 2015, Designer Wardrobe is recognised for its commitment to providing a secure buying experience, complete with Purchase Protection on every order. The company, New Zealand’s largest pre-loved fashion marketplace, boasts a community of over 325,000 members, has seen a 14 percent increase in listings since last year and has sold more than 1 million items to date. Australians will be able to search through hundreds of thousands of listings across Australia
and New Zealand. Australian sellers on average earn $126/mth, with Top Sellers scoring additional income of up to $3,000/mth. “Our platform has always been about more than just buying and selling clothes; it’s about empowering our community to find value in what they own and to contribute to a more circular
economy. It’s a win-win for both the wallet and our planet.” Bartlett continued. Using the Designer Wardrobe app, shoppers can purchase with confidence, knowing that every order is protected. Sellers can list items for free, send them to their new owners via tracked courier, and once the buyer has received their item, the earnings will be deposited into their DW Wallet. Earnings can be withdrawn at any time or used towards their next purchase.

To find out more information about Designer Wardrobe, please visit https://designerwardrobe.com.au/