Children’s champions set to #takethechallenge at Bravehearts 20th annual White Balloon Day


“I cannot be more proud of Bravehearts and its incredible array of supporters, all coming together to take on Australia’s biggest child protection challenge,” said Bravehearts Founder Hetty Johnston AM, as registrations pour in for the 20th annual White Balloon Day on September 9.


Communities from right across Australia are signing up for the challenge, working together to help Bravehearts prevent a crime which affects more than 60,000 children every year.


The milestone awareness and fundraising campaign invites schools, organisations and everyday people to join Australia’s Biggest Child Protection Challenge at whiteballoonday.com.au. 


Participants who #takethechallenge will help to protect Aussie kids by hosting a White Balloon Day event, fundraising online or generating awareness via social media.


Held annually during Child Protection Week (September 4-10), White Balloon Day encourages Australians to play their role in creating child-safe communities.


“It is likely there is a child in everyone’s life, or the life of someone they know, who has been a victim of child sexual assault,” said Ms Johnston.


“White Balloon Day is about encouraging people from all corners of the community to step up for these kids, raising awareness and funds to enable the continued delivery of vital support and prevention programs, while giving kids the confidence to come forward and break the silence.


“Protecting kids is everyone’s business and by stepping up and taking the challenge, everyone can play a role. Communities, churches, police, government, big business, schools, child protection organisations, the media and everyday people all committing to create child-safe communities is an incredibly powerful force and I encourage all Australians to donate and participate, while helping to celebrate this significant 20-year milestone.”


Money raised throughout the campaign will go towards education and training programs as well as specialist support for kids and their families. Funds raised in 2015 helped to educate around 106,000 kids with personal safety and support 3750 kids and their families with specialist counselling services.


Bravehearts is offering this year’s biggest ‘children’s champions’ – the school, organisation and individual who accepts the challenge and raises the most funds – the opportunity to have the ‘Ditto’s Keep Safe Adventure’ delivered to a school of their choice.


White Balloon Day ambassador Natalie Gruzlewski recently watched the show and urged everyone to get on board.


“The work that Bravehearts does in the community is just incredible and I’m continually inspired by the difference this organisation makes in the lives of so many children and families,” she said.


“As a proud Bravehearts ambassador and a parent, I understand there is nothing more important than helping to protect and educate our most vulnerable.


“When I hear stories about children being harmed, it just breaks my heart and as a society, we all have a responsibility to make sure kids can grow up safe and in happy and protective environments.”



Campaign hashtags: #whiteballoonday #takethechallenge


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About Bravehearts


Bravehearts is Australia’s leading child protection organisation.


Our mission is to stop child sexual assault in Australia and our vision is to make Australia the safest place in the world to raise a child. We will achieve this through our child protection blueprint ‘The 3 Piers to Prevention – Educate, Empower and Protect’. Under this strategic plan, we deliver services including school-based prevention programs as well as training, counselling, support and advocacy for survivors. We also drive important research and legislative reform.


To ensure the continued delivery of these programs, we depend on business, government and community support. Need to talk? Bravehearts is here to help (free call): 1800 272 831.


For media enquiries contact Barrett Gibson on 0424 647 488/ [email protected] or Jason Oxenbridge on 0448 028 291/ [email protected].