Can Corporate Gifting Really Boost Your Business ROI?

WORDS: Ocean Road Editorial Staff PHOTOGRAPHY Supplied

If you’re an entrepreneur, you must have seen other businesses around you giving their clients gifts. Then, this might get you thinking if something as simple as gifting can really boost a company’s return on investment.

In all honesty, corporate gifting, if done strategically, can indeed deliver a strong business payoff. However, the real question you should be asking right now is – how exactly will corporate gifting increase your business return?

Well, the answer to that question is not as complex as you may think, and we will show how corporate gifting can boost your business ROI in the next few minutes. Let’s begin!

Does Corporate Gifting Lead to Higher ROI?

Yes, giving out different kinds of corporate gifts can lead to higher returns on investment. A recent survey conducted by Reachdesk found that companies that give gifts usually see their response rate increase significantly. A good example is Salesloft, a sales engagement platform that saw its revenue grow 60 times due to gift giving. 

How Does Corporate Gifting Impact Business ROI

Now that you know corporate gifting can boost business return, let’s look at how this simple act achieves this. 

Encourage Repeat Purchase

Let’s be sincere; no customer will receive a gift from a business they patronize and won’t feel elated or motivated to return for more purchases. After all, kindness begets loyalty. 

Even if they’re far away, they will find every means to ensure they return your kind gesture. Come to think of it, why do you think Salesloft ROI surged dramatically in an instant? Of course, it is because loyal clients are patronizing the business over and over again.

Increase Referrals and Generate more Traffic to Business

Corporate gifting will not only encourage repeat purchases but also increase traffic to your business and generate more referrals. Clients love to recommend businesses that provide exceptional customer support and show appreciation for their loyalty through gifting. In fact, a study by Giftsenda found that over 92% of clients who receive gifts from a business are willing to refer them to others.

Improve Brand Visibility

One of the most effective ways to let people know about your business is through gift giving. When you offer a branded gift, such as a T-shirt with your company’s logos and name, you’ll turn the recipient into a walking advertisement, and people around them will become curious about what your business offers. 

When this happens, your business starts seeing fresh patronage, and your revenue will begin to grow tremendously. 

Strengthen Client Relationship

Nothing strengthens relationships and builds emotional bonds with clients more than gift-giving. Naturally, people tend to appreciate gifts, regardless of their quality or quantity. In fact, an article published by the American Psychological Association found that when people receive a gift, it activates a region of the brain associated with social connection and trust.

So, each time you give your clients a gift, they become emotionally connected to your business. This alone can translate into frequent patronage and higher business returns.

Conclusion 

Indeed, corporate gifting can boost your business returns. This can be achieved in several ways, including generating traffic to your business and encouraging repeat sales. However, when giving a gift to your client, make sure you consider their culture and preferences, and opt for personalized, high-quality gifts that will stand the test of time.