$40m Buying Spree in $650m Monarch Place

WORDS: Ocean Road Magazine Editorial Staff PHOTOGRAPHY Supplied

Buyers have dived into Southport’s spectacular new $650 million Monarch Place with more than $40 million in sales achieved since its release to the market less than a week ago.

Owner occupiers and downsizers make up the largest cohort of buyers in the second stage of Gold Coast development icon Robert Badalotti’s $3.8 billion Imperial Square development in the city’s CBD.

Designed by Kris Kowalski Architects, Monarch Place will introduce the first new retail and commercial tenancies, laying the foundation for Azzura’s vision of Imperial Square as a world-class destination encompassing residential, retail, commercial, and health facilities.

Sales to date have featured a diverse mix of one-, two-, and three-bedroom apartments, starting from $724,000.

The majority of interest has come from owner-occupiers and second homeowners, highlighting the project’s broad appeal and the high demand for luxury living in Southport.

“Monarch Place marks a pivotal phase in our vision for Imperial Square and we are not surprised at the level of inquiry and current sales rates,” said Robert Badalotti, founder and CEO of Azzura Investments Limited.

“The market in Southport has been crying out for apartments in a precinct that offer all the trappings of masterplanned living.

“Monarch Place sets a new standard in downsizing purchases, offering unparalleled facilities that are unlike any other development ever produced and we are thrilled with the enthusiastic response from buyers, reflecting the demand for a comprehensive living experience in Southport.”

Jason Paris, Sales Director of Raine & Horne Elite, said the desire for luxury amenities and the prime location in Southport have driven significant interest in Monarch Place.

“We’ve seen a mixture of one-, two-, and three-bedroom apartments, which is the beauty of Monarch Place – there’s such a diverse mix of apartment offerings to suit everyone. Buyers are drawn to the high-end living spaces that offer both convenience and a vibrant lifestyle.”

Buyers were particularly impressed by the attention to detail and high-end finishes of the apartments, as well as the extensive amenities and attractions available at Monarch Imperial Club.

The residential units include one-, two-, and three-bedroom apartments, two-storey sky homes, four-bedroom apartments, sub-penthouses with plunge pools, and luxury penthouses with private infinity pools.

The vibrant community and convenient location were also major draws for those seeking a modern and comfortable lifestyle.

Residents of Monarch Place will have access to the Monarch Imperial Club, which includes a gym, sauna, indoor pool, beauty parlour, entertainment rooms, cinema, golf simulator, art studio, library, workshop, bar, and restaurant. A 1,500-square-meter childcare facility will also be available on-site.

The soft launch of Monarch Place has demonstrated strong market interest and sets a positive tone for the upcoming construction phase.

Construction on the $650 million Monarch Place will begin in the coming months.